HCML launches new identity & website
16 August 2007
HCML is set to launch a new brand identity to take the organization forward to its next stage of development and to reinforce its position as full service case management and employment solutions provider.
Launching on 17 August, the refreshed brand presents a modern image and forward thinking, commercial attitude. It replaces the current HCML identity and marks HCML’s 4th anniversary.
HCML is also launching a new internet site at www.hcml.co.uk which details its award winning rehabilitation case management and employment services solutions as well as providing updates on press releases and other activity.
HCML’s Chief Executive Helen Merfield said: “The new brand reflects HCML’s agenda for delivering innovative and client focused solutions. It demonstrates a renewed confidence in our ability to deliver a range of seamless services, developed in partnership with our clients to best suit their specific needs.
Using existing expertise, HCML recently launched their Employment Service division. The company can now effectively deliver a seamless service for employers from pre–employment screening, through ergonomic assessment, absence management and long term sick/injury case management.
Gavin Davies, HCML Marketing Director said “In changing our brand identity, we are outwardly demonstrating the significant progress HCML is achieving. We are a modern, professional and forward thinking organisation that drives results for all our clients. We remain focused on our primary mission of enabling injured and sick people to regain fitness, return to employment and enjoy a productive life”.
Merfield added: “We are confident that the new brand identity will help the company stand out as a connected provider in a fragmented market environment.