Head of Marketing (Maternity Cover)

Location: Croydon/Hybrid
Hours: Full Time
Salary: £40-50k

Purpose of the role

As Head of Marketing (Maternity Cover) at HCML you’ll be responsible for developing and executing the marketing and communication strategy to strengthen HCML’s brand and market positioning in line with its strategic goals. You’ll work closely with the Chief Revenue Officer and take on a broad set of responsibilities across brand building, content strategy and growth initiatives. This is a hands-on role involving dynamic campaign creation and implementation to increase brand awareness, lead generation and customer retention/growth; managing public relations; brand management; advertising including PPC and social; events; website development, management and SEO; social media strategy; collateral development; and both internal and external communications.

Key Responsibilities 

  • Strategic Planning: Further develop as necessary and implementing a comprehensive marketing and communication strategy that aligns with HCML’s strategic growth initiatives and objectives. This includes new offerings and services, and you will collaborate closely with the Senior Leadership Team and Operations to align marketing efforts with our business unit objectives and wider company goals.
  • Campaign Development and Management: Plan, execute, and oversee marketing campaigns to drive brand awareness and lead generation. Identify opportunities to engage new prospects and build a strong marketing pipeline to ensure a sufficient top of funnel audience. Ensure effective lead nurturing through to strong conversion rates. Expand market share.
  • Public Relations: Own HCML’s PR and communication strategy, working with external PR agency to develop thought leadership and timely press release to ensure we are continually present in the key publications of our target audiences.
  • Brand Management and Messaging: Ensure consistent brand messaging, identity and tone of voice across all marketing channels and materials. Your role will focus on the effective communication of our values, propositions and promotion of services to enhance our brand perception across the marketplaces we operate in.
  • Content Strategy and Creation: Develop, implement and refine a content strategy to create meaningful and impactful content that drives business success. Collaborate with SMEs and other stakeholders within the business to produce high-quality marketing materials, including blogs, whitepapers, awards and social media posts. Lead on development of yearly research.
  • Digital Marketing: Leading the ongoing development of the HCML website and coordinating the integration of acquired company websites. Develop and oversee comprehensive SEO strategies to enhance online visibility drive organic traffic and conversions. Develop and manage effective PPC campaigns to maximise ROI and drive targeted traffic. Plan, create, and manage engaging social media content to build brand awareness, encourage community engagement, and drive traffic across all social platforms.
  • Events Management: Developing and hosting HCML events for key target audiences and coordinating trade event sponsorship, exhibits and speaking opportunities.
  • Budget Planning and Management: Manage the marketing budget, ensuring efficient allocation of resources to maximise ROI.
  • Performance Analysis: Monitor and analyse the performance of marketing campaigns, using data to inform future strategies.

Skills knowledge & expertise

  • Ability to use Microsoft office including Word, Teams, Excel, Outlook and PowerPoint
  • Demonstrate confident telephone skills using effective listening and empathy with employees and stakeholders, covering both inbound and outbound calls
  • Adopt an investigatory approach to cases and to ensure that all obstacles are identified and removed where necessary and or appropriate
  • Demonstrates analytical and problem-solving skills
  • Ability to be able to work confidently with little supervision but at the same time be able to recognise when to seek help, support or clarification
  • Ability to understand the impact of work on an individual and the impact of ill health on an individual’s ability to work.
  • Plans and controls activities to meet objectives
  • Maintains productive working relationships
  • Manage workload effectively to meet customer deadlines and service standards
  • Demonstrate knowledge and adherence to healthcare rm’s performance and procedures standards.
  • Clinical and non-clinical care pathways
  • Understands and demonstrates GDPR, DPA & ICO rules and guidelines relating to customers
  • General occupational health and legal principles.
  • The fundamentals of the healthcare rm functional health practises
  • How to effectively manage an integrated health approach to the prevention and management of workplace ill health/injury
  • How to conduct telephone assessments and feedback using motivational interviewing or similar techniques.
  • CBT principles and motivational interviewing techniques are also a valuable skill for this role

Qualifications & Experience

  • Education: Bachelor’s degree in Marketing, CIM qualified.
  • Experience: Minimum of 7-10 years of experience in marketing, with at least 3 years in a leadership role. Background in healthcare marketing desirable.
  • Skills: Strong leadership and team management skills, excellent communication and interpersonal skills, proficiency in digital marketing tools and platforms, and a proven track record of designing and implementing B2B and B2B2C marketing strategies.

Key Competncies

  • Strategic Thinking: Ability to develop and implement long-term marketing strategies, taking into account a wide range of factors across and related to the business
  • Deciding and Initiating Action: Takes initiative and is comfortable working with and giving direction to stakeholders across the business in relation to marketing activity.
  • Creativity: Innovative approach to marketing and problem-solving, seeking opportunities for new ideas, approaches and insight.
  • Analytical Skills: Strong ability to analyse data and make data-driven decisions to ensure marketing effectiveness.
  • Commercial Acumen: Used to managing and owning marketing budgets, demonstrating financial awareness.
  • Collaboration: Ability to work effectively with and build strong cross-functional relationships with departments across the HCML business.

    HCML is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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